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In Reality Your Confidence is Arrogance…

Click Here to see Susan's Video

Mary Kay Sales Director Susan Lenser (video to the right) auditions for Oprah's OWN Network reality competition

Participation in a reality show could make a big splash for anybody with something to market -especially if you are marketing your personality as a vehicle for your product.

But watch out! Personalities can get twisted in the court of public opinion.

In my mind these reality shows are the original “Gilligan’s Island” story line: An assemblage of divergent personality archetypes (the professor, a movie star, a country bumpkin) isolated and placed under stress to solve a task so that the viewing audience can watch the drama unfold.

The most common archetypal drama that I see used in reality shows is the pitting of a “confident” character(s) against an “enthusiastic” character(s). Both archetypes are charming but with a little coifing in the editing room the “Confident” character is commonly developed as an “Arrogant” character and the “Enthusiast” looks naive and incapable.

Now you’ve got some real American Television going on!

Arrogance is something that people love to hate and wide-eyed naivete is something that we hate to love; the magic tension between the two sells refrigerators!

So if I were a Shock Jock looking to further my career by participating in a reality show I’d be sure that my participation fell on the confident/arrogant side because it would bolster my image.

On the other hand, if I ever wanted to sell anything “nice” -like anything other than a shock jock radio show- I’d be sure to present myself as the wide-eyed enthusiast. After all, the greatest American story line is the underdog who beats the odds to win the day.

I’d be that or lose trying.

In the column to the right you will find the video audition of a local hero who is staking her claim.

Susan Lenser is a Mary Kay Sales Director in Pleasant Hill California.

This video is her entry into Oprah Winfrey’s contest to participate in a reality show centered around hosting your own talk show on Oprah’s O.W.N. Network.

I would encourage you to listen to her message and help her with a vote; the program that she proposes would enrich a lot of people.


-Love, Tony

Social Media enables companies to become part of the Recommendation Chain | Sharisax Is Out There

60-80% of purchases are made because of recommendations.

Businesses need to be part of the Recommendation Chain.

Social Media is where customers meet customers for experience, skill development, and failure prevention. When a company builds a product or service that people are asking for . . . How COOL is that!

via Social Media enables companies to become part of the Recommendation Chain | Sharisax Is Out There.

That eMail WASN’T a Scam!

Six years ago I received an email from the beautiful daughter of a wealthy (but recently deposed) African leader.

She explained that if I were to help her open some depository accounts to protect her family’s assets then it would allow her to escape and she would reward me greatly. She was clearly in dire need.

I helped her open those accounts. She and her family escaped unharmed. We fell in love.

Today I am the wealthy ruler (in absentia) of a small African nation and I have seven wives, two Learjets and a performance car collection.

Why doesn’t it go like that?

Why aren’t women dropping dead on the pavement from the lead in their lipsticks?

Why aren’t alligators snapping at pedestrians from the sewers through open manholes in New York?

What about the skads of children who die every year from Pop-Rock/CokaCola Toxicity. (A statistic commonly withheld by our government.)

Are they just being tossed into a mass grave somewhere?

This world would be a shockingly fantastical place if all of the things that we could be led to believe were true.

Love, Tony

Twit Review: @VAnetworking


Engaging person. Plugged in to social media and having fun.

(Business does not have to be boring.)

Sample Tweet 10/02/09:

“YAY! It’s Friday, it’s sunny in Vancouver. I’m healthy! Kids aren’t on drugs! Life is good!”

Tawnya Sutherland (VAnetworking) on Twitter.

Love, Tony

Twit Review @trisholeary


She seems interesting and has conversations.

Sample Tweet 09/30/09:

“@stevenspass – Awesome!! I am going to drive up there tomorrow just to take some pics!!! Sweet!”

Trish Oleary (trisholeary) on Twitter.

Love, Tony

Twit Review: @Sally_K


Sally is a Bay Area Blogger and is interesting and fun and has great conversations as well as local business referrals.

Sample Tweet 09/30/09:

“Wish I could drive a @MiniSF to the Mountain Bike Clinic in October

(I’m helping her get a Mini with as many plugs as I can without spamming – help her too with an @miniSF tweet mentioning her!)

Sally Kuhlman (Sally_K) on Twitter.

Love, Tony

Twit Review @sharisax


This lady is a genius!

Hire her as your social media marketing consultant, you won’t go wrong.

Sample Tweet 09/30/09:

“GETTING STARTED – Lesson Two Now that your on Twitter: WHAT’S…

Shari Weiss (sharisax) on Twitter.

Love, Tony